Hello. I’m Tiffany.
Experienced design professional with more than 20 years specialising in product design, strategy and leadership.
I love collaborating and working with people, creating things that people love and need… and eating Japanese food.
I specialise in:
- Design Leadership
- Design and Product Strategy
- Customer Research and Experience Design
- Interaction and User Interface Design
- Testing, Analytics and Optimisation
- Creative Direction
Career
2015 - Now
AVP @ PCCW Global
2010 - 2015
Head of Digital @ Flight Centre
2010
Senior UX Consultant @ PeakXD
2007 - 2010
Customer Experience Specialist @ Virgin Australia
2007 - 2010
Online Customer Experience Advisor @ Suncorp
My Design Principles
Always design for people
Understand people’s needs, motivations, pain points and limitations. Focus on what they want and need and the rest will come.
Delight but don’t distract
Don’t let design get in the way of what people need to know, understand or do. That said, never miss a chance to delight…
Less is more, More is less
…
Get lost in the detail
It’s the little things that will inevitably make or break a design. Pay attention to error handling, messaging, interaction subtleties, thank you messages and confirmations. No more ‘forgotten pages’.
Put it out there
Everyone will have an opinion about design. So long as I am designing for people, I must respect, consider and act upon these opinions accordingly. Scrutiny is the key to succeeding as a designer. It’s nothing personal.