GIO is a major Australian insurer.

In my role as Online Customer Experience Advisor, I was the customer experience lead on the redessign and GIO’s first online quoting and insurance application.

GIO website redesign 2006

  • Gathered business requirements
  • Managed customer requirements program
  • Worked with external user centred design company to define and facilitate:
    • focus groups – customer needs and competitor evaluation
    • card sorting
    • observational studies and task analysis
  • Designed and implemented “Design Space” as part of Suncorp’s ongoing design program
  • Developed wireframes and prototypes
  • Developed Information Architecture
  • Developed content style guide
  • Produced finished artwork for interface design
  • Roadshows to senior management and stakeholders
  • Search engine optimisation
    • Attained consistent top 10 rating for highly competitive ‘car insurance’ search term for which GIO did not previously rank.

Online insurance quoting and fulfillment application 2006

  • Conducted requirements workshops
  • Lead collaborative design sessions
  • Wireframes and interface design
  • Interaction design