Design Leader ≠ Lead Designer

Originally published on Medium I was recently asked if a Design Leader had to be a Designer. The answer is yes, absolutely. But do you need to be the best Designer? No. In fact, I argue you should not be the best. Aim to be the worst designer in the room Anyone directing or leading a […]

My first guest blog!

Well I do love my travel and today I had my first guest blog spot for Flight Centre Australia. Check out my practical tips for travel in the USA.

My Design philosophies

Always design for people Understand people’s motivations and limitations. Focus on what they want and need and the rest will come. Delight but don’t distract The different between design and art is that design must be focused on a goal. Don’t let design get in the way of what people need to know, understand or […]